Background & Challenge

EWS-Limited is a is a dynamic management consultancy specializing in enterprise and workforce solutions both locally and globally sought to expand its client base and generate high-quality leads. Traditional outbound efforts, such as cold calling and email campaigns, yielded limited results, and the company needed a more strategic approach to reach HR executives and hiring managers. The challenge was to create a lead generation strategy that leveraged multiple touch points and communication channels to engage prospects effectively and nurture them through the sales funnel.

Initial Hurdles

After trying traditional lead generation efforts before transitioning to Konnektors, Khurram Shehzad cited challenges, a lack of satisfaction with their efforts, and results. With no experience in outsourcing lead generation, Khuram’s team struggled to resolve issues that ultimately impacted on their sales growth.

He needed a partner who specialized in B2B lead generation that can help them generate qualified leads and expand their client base.

Choosing Konnektors

After exploring multiple Lead Generation Company options, EWS-Limited chose Konnektors as their lead generation partner, based on recommendations and the promise of more personalized and efficient client experience. Khurram emphasized the importance of having a dedicated contact person from the Konnektors’ team, in this case, Ron, who plays a crucial role in day-to-day operations.

Strategy & Implementation

After the kick-off meeting, Konnektors’ team crafted the content materials, pulled out the database, prepared the CRM account for client’s streaming, purchased the domains and warmed up the email IDs, set-up the marketing automation tools, and prepares the landing pages.

Konnektors’ launched a Multi-Touch, Multi-Channel Lead Generation Program that integrated email marketing, LinkedIn outreach, and personalized follow-ups via phone calls and SMS. The campaign began with an email sequence introducing the company’s expertise and success stories, Simultaneously, targeting the prospects through LinkedIn, where recruiters connected with and messaged potential clients. Prospects who engaged with emails or LinkedIn messages received personalized follow-up calls and SMS reminders, ensuring continuous engagement without being intrusive.

Execution & Engagement

To optimize outreach efforts, Konnektor’s team leveraged marketing automation tools to segment and personalize messages based on prospect’s behavior. Email open rates and LinkedIn interactions were tracked to determine the best time for follow-up. By combining automation with personalized engagement, EWS-limited was able to create a seamless experience that nurtured leads through different stages of the sales funnel.

Results & Impact

36 Appointments set
114 Top of the funnel leads generated

Over a 3-month period, EWS-Limited saw a 45% increase in lead conversions, with a 30% higher engagement rate compared to their previous single-channel efforts. The multi-touch approach resulted in warmer conversations, as prospects were already familiar with the brand before direct outreach. Additionally, the combination of digital and direct engagement reduced the sales cycle by 20%, allowing the company to secure contracts with five new major clients. This success solidified EWS-Limited’s position as an industry leader and demonstrated the power of a well-coordinated, multi-channel lead generation strategy.