The Business Process Outsourcing (BPO) industry is one of the two primary sources of the Philippine economy. They contributed $26 billion in 2019. Over 1000 companies in the BPO industry employ 1.3 million people. It is a major contributor to the Philippine economy next to the remittances received from migrant workers. Currently, OFW’s and BPO are...Read More
It’s that time of year when everyone is deeply in love and thinking about Valentine’s Day gifts and plans. As we move closer to Valentine’s Day, it’s the perfect time for businesses to improve their search engine optimization (SEO) strategies in order to attract the most people who are shopping for gifts for their loved...Read More
Trends To Watch out for Data Privacy and Cybersecurity in 2022 Data privacy had been monumental for the past two years. Consumers are gaining more and more control over their personal data. With Google phasing out third-party cookies and Apple giving iPhone users the option of allowing apps to track them for targeted ads....Read More
Last year, we witnessed how the pandemic substantially expedited the digital journeys of marketers. Now, most of the rapid advancements are expanding the scope of organizations and imposing new requirements on B2B marketers. In a dynamic market landscape, evolving clients and technology, combined with altering values and expectations, have inspired businesses to strive for a...Read More
The start of 2020 was the beginning of the New Era of Customer Experience. Undeniably, the world has turned upside down with the onset of the coronavirus pandemic. But who would’ve guessed that amidst the chaos, a new revolution of marketing will start? In an era of chaos and disruption, brands and marketers have already...Read More
Social media is an excellent platform for promotion, building your brand, and an effective way to drive traffic to your website. However, posting alone does not guarantee the efficacy of the platform. It is important to know how to strategize promotional content. If you want your content to reach a broad audience, then this is...Read More
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