How to Make a Successful Social Media Campaign Amidst the Pandemic

1,119

Page Likes

3000

Post Reach

80%

ENGAGEMENT

Overview

The Client focuses on timely delivery and creating homes with unrivaled standards of living to establish a brand that can be relied on. They also wanted to create real estate opportunities where they help investors to achieve their goals. The Client aims to improve and continuously drive stakeholder value.

Goals

The global pandemic is wreaking havoc in the lives of people and economies everywhere. People are stuck at home and companies opted for working from home. So the Client believes that this time is the best time to improve their properties and encourage people to invest. The Client’s goals include:

 

  • Building email marketing lists
  • Increasing website traffic
  • Improving overall brand engagement
  • Directly driving sales

Challenges

The coronavirus outbreak likely affected the inventory of housing markets across the country and around the world. With most workers now staying home and more stay-at-home orders being imposed, businesses continue to shut down. As a result, real estate development and access to construction supplies and other resources will be interrupted. 

The Client acknowledges that real estate companies should not just adapt to the current circumstances, but it is crucial that they are proactive and attend to the concerns of buyers and investors.

Process

Before starting the campaign, Konnektors already rolled out a new website for the Client. After that, Konnektors tailored a social media campaign by setting up accounts on Facebook and Instagram. 

The core principles of the campaign were to grab a prospect’s attention and build a relationship. We break down our strategy into phases:

  1. Research of Competitors and Customers– it makes strategic sense to study the behaviors of your competitors and customers prior to launching any social media campaign. A careful look at competitors’ social media posts, growth, and ads is a good starting point to see what is working and what is not working.
  2. Development of Content and Growth Strategy– After research, we begin to work on a content calendar. This content will shed light on what posts we are creating, on what days, and why. It helps make the process transparent for everyone and works towards a consistent model of social media publishing. In addition, we begin to map out a growth strategy. This usually explains which tactics we will employ in order to build the fans and followers of the brand.
  3. Implementation of Content and Follower Strategy– Konnektors then kicked off a combination of image and content posts that lasted for 1 month. Our social media expert posts every day in the most effective engagement time in UAE. Based on our research, the best time to post was seven in the morning.

In order to minimize the time investment of posting from all these

social media channels, we used our own all-in-one social media marketing tool- ELASTICPOST

Results

Konnektors makes sure that we deliver results for any social media marketing campaign. Thus, to determine the success we need to look at the metrics. One of the unique aspects of our campaign is to drive organic engagement without the cost of ads. So let’s look at the results.

The Best Days and Time To Post are:

  • Monday, Wednesday, Friday – The best day and time to post based on our experience. Clients are usually going to work by morning and opening their social media accounts.
  •  9:00 to 11:00 AM and 6:00 to 9:00 PM: Prospects are not busy and have time in other stuff aside from work.

About the Client

UAE properties are under Reportage Properties which was established in 2014. Reportage is one the largest private developers in the United Arab Emirates, with several projects under construction in both Abu Dhabi and Dubai. One of their first projects was Leonardo Residences which was successfully handed over in 2018. Their aim is to provide innovative, modern, and affordable housing solutions by developing and delivering property in Abu Dhabi and Dubai that offer global investors outstanding value.

Location

United Arab Emirates

Industry

Real Estate

Service Rendered

  • Social Media Management
  • Lead Generation

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