Website traffic is an important factor and driver of business growth. With website traffic, it can help a business to gather audience insights, improve SEO and search engine credibility, and generate more lead conversions.
But growing a website takes consistent sharing of great content for months and months on end.
Companies create marketing plans to get people’s attention. Most of them focus on SEO and branding, and others focus on statistics and conversion rates.
All of these are important. But before audiences can convert, they need to find your website first.
Yet as a starting business, where and how will you start? How can you drive traffic and engage with your potential customers? How would you even compete with outstanding companies and their websites?
Don’t fret. Because in today’s post, Konnektors have gathered the most effective ways to boost traffic to your website.
Bringing in the right website traffic
Website traffic helps improve your search engine rank. The higher the chances you land on the first pages of the search results, the greater the traffic you get. But you also want to make sure that the increase in traffic should result with an increase in engagement as well.
If your traffic is increasing but your conversion rates are decreasing, then you’re not bringing in the right traffic.
Optimize your website
There are a lot of ways to optimize your website to generate traffic. You may include calls to action and lead capture forms, provide information through engaging content, or make navigation easy and intuitive.
Attracting visitors is just the first step. But the main goal was to drive qualified visitors to your site. Which means those who are most likely to convert into leads and customers.
Here are some of the strategies and channels that can drive to your website:
- On and off-page SEO
- Email Marketing
- Social Media Marketing
- Online directory listings
- Build Backlinks
1. Improving your SEO
Search engine optimization is a great way to generate leads and traffic to your website.
Improving your SEO tactics to your website pages can significantly increase their rank in search engines and get more visitors.
You could also write concise meta descriptions for your pages which producing high-quality content that your audience is searching for. The meta description appears below your URL in the search results.
In addition, knowing what a page is about will result in higher clicks which makes users much more likely to do so. These on-page SEO tactics are free but do take some time.
Also, adding keywords helps on your SEO, especially long-tail keywords.
Did you know that 91% of the search traffic comes from long tail phrases? It is because long tail keywords are much less competitive, and they will drive the majority of your traffic.
This doesn’t mean that you don’t rank for any head terms. It just means that you rank for more long tail phrases.
2. Don’t forget your Email list
So many businesses focus on attracting new customers through content marketing that they almost forgot about more traditional methods.
Email marketing is a powerful tool, where a moderately successful email blast can result in a significant traffic increase. Email is generally inexpensive, so it delivers a higher revenue per dollar spent.
There are also lots of different ways for brands to leverage their email subscribers.
One of those free methods include driving more traffic to your website by trying to encourage your email subscribers to share your content with their friends and family. Now, you can generate leads from new website visitors as well as your current subscribers.
In addition, there are email marketing software that makes it easy for you to track and analyze the efficiency of your email campaigns. If there’s a spike in website traffic, you’ll be able to locate exactly where it came from without making assumptions.
Take advantage of those analytics. Just make sure you are tracking the source of new traffic so you can measure the effectiveness of your email campaign. This will also show you how and where you’re getting new leads.
3. Be Social
In this day and age, social media is one of the most popular free marketing tools around, and plays a role in driving traffic to your website.
For the past decade, social media usage has been increasing at a rapid rate. Let’s take a look at this user growth survey conducted in 2018:
How would you use social media to drive traffic to your website? You can use Facebook, Instagram, Twitter, and LinkedIn to promote blog posts and other useful and informative pages on your website. By doing so, you can turn your social media audience into website visitors, and draw traffic from their networks if you post shareable content.
And you can do more than just create a profile. Remember to post content on a daily basis and try your best to get more followers. Put links to your website to any of your social media profiles to channel website traffic.
Respond directly to your followers to entice communication by commenting on blogs and social media posts, answer questions people are posting, and participate in conversations about your industry. These actions make it much easier for you to generate new leads.
Also, constantly posting links will increase the chances of you getting an increase in clicks and traffic. So the more you engage with your community, the more exposure and profile visits you get.
4. Get listed to Online Directories
Another free ways to increase traffic to your website is by getting listed in free online directories and review sites.
For most of these sites, your profile will have a link to your website, so you have to be actively updating these listings. If you constantly get positive reviews, it will likely result in more website traffic.
Many directories like Yelp and Google plus have strong domain authority on Google. So there’s a big chance that your business’s free Yelp page could rank high in search ranks.
Nowadays, most businesses now make blogs as their priority. Why?
It’s because, blogging is now one of the major ways to drive traffic to a website.
Before you make a blog take a minute first to analyze your brand, what are you offering, and most importantly, Is it enough for people to visit your site on a daily basis?
Having a blog gives people a reason to keep coming back because blogs also help improve your SEO as you’re constantly adding new content to your page.
With these improved SEO strategy, your organic lead generation will increase as well. Just take a look at how frequent blogging impacts traffic to websites:
That means, the frequent you post, the greater the traffic you get. And to get outstanding results, you can even pair your blogging strategy with some of the other tactics.
For example, each time you write a new blog post, you can email it to your subscribers. Then you can use automation tools to post about it on your social media platforms. Now you’re able to get more traffic from multiple sources with just one blog post. The more audience you reach, the better your lead generation.
6. Build Backlinks
What is a backlink?
Basically, a backlink is a link to your website from another website.
You can get these backlinks from complementary businesses or industry influencers. It will not only get your business in front of a larger audience, but it will also drive qualified traffic to your website. reader’s that are not familiar with your business can click on those backlinks and can be directed to your site.
In addition, If Google sees other trusted sites pointing to yours, it can pick up backlinks and can increase its trust in your business website. The more Google trusts your business, it will lead to higher rankings, which leads to more traffic. You can get noticed on Google for free with quality backlinks.
Also take your blogging strategy to the next level by guest blogging on other websites.
It may not be beneficial to you but when you use guest posts, you are also consistently build backlinks leading to your website.