It’s an undeniable fact that COVID19 pandemic has taken the world by storm. Everything changed from the way we communicate, interact and do business that gives birth to the new normal.
This ‘new normal’ has made companies take a huge leap to keep businesses moving forward. But the right question is, what is the step your company has undertaken to generate more clients? Is it effective enough to guarantee that you can keep the business going?
One of the answers to these questions is to partner with a lead generation service company that can tailor a strategic plan in looking and converting leads into business opportunities.
Here at Konnektors, we customize strategies for the ‘new normal’ in businesses to ensure that companies can still close deals amidst this trying time. So, how do we do it?
Enhanced prospecting and lead generation.
The working from home situation has made companies realize that outsourcing is the same as letting employees work from home or even better. This cuts the company costs without compromising quality of work. In fact, Konnektors prospect clients had increased by up to 30% in 2020.
Under the current situation, Konnektors is well aware of the changes of the clients’ target and audience’s needs. Hence, this where we take advantage of the situation. With years of experience in the industry, we have continuously evolved our strategic plans based on our clients’ needs. We have evolved from telemarketing to a multi-channel approach to guarantee more contacts reached.
1. Email Marketing
Standard email open rates have gradually decreased before COVID-19 but it all changed during the pandemic. As more people work remotely, email has been used more frequently. There has been a 41% increase in open rates in March 2020. With this, Konnektors have seen this opportunity to optimize our email marketing campaigns by studying the predictive model of the following:
- Open rates and click-through rates
- Best times to post and peak hours
- Personalization and segmentation
- Email agility and adaptability
Learn more about “When to send an email to get a response immediately” here.
2. Social Media Marketing
There is no doubt that social media marketing had risen during the pandemic. In-fact a lot of companies started investing in social media campaigns to gain audiences and clients. Since more people have more time now, the demand is high for helpful, relevant content, giving you a way better return on your investment.
Konnektors have launched social media marketing even before COVID-19 for we have realized that it is essential for the company’s branding but this time, it has developed a remarkable benchmark during the pandemic by:
- increasing audience and engagement by up to 20%
- launching over 5 social media campaigns
- gaining new organic leads and prospects through social media
- increasing brand followers
- Improving website click-through rates and visitors by up to 35%
3. Content Marketing
Marketers expect a 66% increase in social media content creation during the pandemic, followed by blog content at 57% and video production at 50%
Konnektors performed a content audit and filled the information gap with educational content ideas that are engaging and useful to our client’s audience. With marketing automation, we delivered the right content to the customer according to their stage in the buying journey. Also, with the use of google and video ads, we are able to increase website engagements.
4. Telemarketing and appointment setting
This strategy is sometimes referred to as ‘ old-school’. However, during the onset of the pandemic, our subject-matter experts had turned this cliche into opportunities to help clients recognize issues and introduce opportunities they hadn’t considered before. With years of experience, we were able to use this platform to increase sales and revenues by over 45%.
Konnektors never used a consistent approach. Instead, we identify, modify and tailor strategic marketing plans based on our clients’ specifics, needs, and goals. This makes every project unique and personalized.
We may not see the end of the tunnel for this pandemic situation but it is important to realize to keep the journey going. As more people can now adjust to the “new normal”, it can also provide a gleam of hope. It will open new doors to drive a better sales process and clients.
To learn more about how Konnektors can help your company grow, contact us today.