One of the oldest ways to boost traffic and enhance engagement is blogging. Some people may say that blogging is already dead. However, with the onset of the Coronavirus pandemic last year, this opted people to stay and work from their homes. This event may have a lot of negative effects but for content marketers, this a great opportunity to grab on.

According to 2020 statistics, more than 4.5 billion people now use the internet, while social media users have passed a whopping 3.8 billion mark. Almost 60% of the world’s population is already online, and the latest trends suggest that more than half of the world’s total population will use social media by 2021.

Blogging was never dead.

More than ever, Blogging is now a lucrative industry on its own, and businesses are harnessing its power to widen their reach and increase profitability. Blogging is now used by many as an effective and efficient way to reach a specific audience especially at this time of the pandemic.

It remains that there’s still work to do to ensure that everyone will have a fair and equal access to life-changing digital connectivity. 

If you are a small business, a start-up company, or a brand owner, you may want to consider how blogging can improve your digital marketing plan while simplifying your sales funnels and bringing clients to your virtual doorstep

Blogging has a lot of benefits. These includes:

1. Boosting Search Engine Optimization

By blogging, you can give Google and other search engines new content to index. It can also create opportunities to plug in those all-important keywords to increase your visibility on search engine results pages. In addition, you will benefit from backlinks as other websites begin to link to the articles on your website. 


2. Developing Relationships 

Blogging will allow you to connect with your website visitors. Asking your readers questions at the end of your posts and simply allowing comments and feedback will create a deep connection which may create a following. By reviewing and responding to reader’s comments, you can create a rapport, build trust, and gain valuable insights into what your customers are looking for.


3. Establishing Your Business as an Expert in the field

Blog posting allows you to show a deeper side of your business that prospective and current customers won’t see through outbound marketing techniques. Blogging will give the sense of your business’ standards, vision, and personality.

No matter how small your business is, by providing valuable, expert information in your blog posts, you can build trust and clout in the web. Over time, you will be the reliable resource for helpful, informative content, which can ultimately lead to higher customer conversion rates. This is especially important for small businesses looking to gain credibility to compete with larger corporations.

You can leverage your blog to:

  • Answer frequently asked questions
  • Demonstrate what makes you unique
  • Teach what you know


4. Creating Opportunities for Sharing

You can create an opportunity for your audience to share your blog with others. Whether they link something to your blog post, tweet it, or email it to others, it’s free marketing! This will further validate you as a credible business.

Blog posts are also gold when it comes to filling your social media calendar or coming up with new content for your virtual pages on other platforms. Not only can you link posts and drive your social media audience directly to your website, you can also use quotes, pictures, or screenshots from your post. This will drive engagement with your audience on the social media platforms you use. 


5. Generating Leads

A blog should drive a steady stream of new customers to your online contact forms, product pages, resources, donation pages, or whatever else you need people to do online to support your brand. If your blog doesn’t do that- it’s just a waste of money.

You can also leverage your blog to get emails from interested leads. When these potential customers subscribe to your blog posts, their emails can be used for marketing purposes to increase touch points.  

Not only will they be updated to your blog posts, the door is now open for email marketing opportunities to promote your business, send special promotions, and more. The more you connect with a possible lead, the higher the chance of converting them into real customers.


Add Blogging to your Marketing Strategy

With all these reasons in mind, blogging just makes sense. With minimal effort and expense, you can build credibility, boost search engine rankings, increase website traffic, and develop relationships with potential and current customers. This is a big opportunity no small business should pass.

If you are interested in blogging for your organization, we are here to walk you through. Konnektors offers an all-in-one digital marketing plans that will boost your presence online. From web development, SEO, content marketing and social media marketing, we can surely do that for you. No need to waste time, money, and efforts!

About the author

Katherine Mae Apique is a content writer and a social media manager who specializes in social media content and ghost blogging. She creates quality content with clear marketing message and strategy to engage customers online. She have ghostwritten several blogs and articles for some papers in the United States.

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