Email marketing strategy is an important part of any lead generation strategy. As we all know, email is a most cost-effective way to promote your products, communicate with customers and reach business goals. On average, for every $1 you spend on email marketing, you can expect a return of $43 (up from $40 in 2017)....Read More
Digital transformation is an important concept for any business or organization and has already moved into mainstream as it was once a priority for cutting edge industries and early adopters. Today, digital transformation initiatives are now vital to the success of an organization. The fast and growing pace of technology impacts consumer expectations thus making...Read More
Everyone would probably say that the best time to open and read emails is first thing in the morning at work. Thus, most email marketers do email blasts during the morning peak hours. To measure the success of your email campaigns, you need to know the number of people who open the mail and the...Read More
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